Build-A-Bear With Hoovers Premium Online

“The Build-A-Bear Workshop covers the "bear" necessities and much more.” If you’ll pardon

the pun, this is a pretty funny opening line from a business database. Of course, when you’re

using Hoovers Premium Online you can expect such attempts at witticism.

Hoovers is more than just humorous lines; it’s a comprehensive, up-to-date database that helps

users find in-depth information on companies. Take St. Louis’ own Build-A-Bear Workshop, for

example. Not only does Hoovers offer entertaining company histories, it also offers financial

information taken from Dun and Bradstreet, Hoovers’ parent company.

Job hunters will love Hoovers’ Key People function, where company officers and employees

can be located by job type, such as Human Resources. Often, contact information is included.

It’s just what you need when you want to figure out who to address your cover letter to. This

feature is particularly useful when combined with a website like LinkedIn. A customer of mine

used Hoovers to contact Build-A-Bear Workshop’s Chairman and Chief Executive Bear Maxine K.

Clark (yes, that’s really Ms. Clark’s title).

You can have a look at Hoovers Online by follow this path:

1. Go to www.slcl.org/

2. Click Research at the top of the page, in the middle

3. Under Subject Guides, click Business & Investing.

4. Under Databases, click Hoovers Premium Online.

5. Type your last name, St. Louis County Library card number and PIN number in the

appropriate boxes.

6. Type the company you’d like to find in the Keyword box.

Give Hoovers Premium Online a try and you’ll be smarter than the average bear…

--Paul S., Reference