Gale's Business Insights Database provides an excellent resource for those interested in learning a company's history, its ranking among peers, and its historical earnings. Unlike real-time sites like Google Finance or Yahoo Finance, the Business Insights database provides a larger, long-term perspective. Users can search for a company by name or ticker, industry or topic. They can compare companies. For example, the site allows a comparison among multiple companies, by name or ticker symbol. Comparing medical equipment companies Baxter International, Stryker, and Medtronic in a sales graph shows that Baxter used to be first in sales but was eclipsed recently by Medtronic. The site also allows the user to generate very specific rankings, such as top manufacturers of dialysis equipment. Another interesting feature was the rankings tab for companies. For example, Express Scripts was listed as number 2 pharmaceutical brand, after Pfizer.
Business Insights Database, when used in conjunction with other databases such as D & B Key Business Ratios and Morningstar Investment Research Center, is a powerful tool for analyzing a company on its own or among its peers.
--Harry C., Reference
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